Why taking a “coolCation” is a conscious decision

Have you heard of this trend, coolcation? While conscious travel isn’t about following trends, this one is good to see because it comes from traveling with intention.

A coolcation is a vacation to cooler climates, often during warmer months. It’s become increasingly popular with certain groups of people. This is a growing trend with younger travelers, and often first-time travelers, aware of the change in climate and its impact on summer vacation countries like Italy, Spain, and Greece.

According to the Copernicus Europe lookback report for summer 2024, it was the warmest summer on record. Southeast Europe had 60% more warm daytime temperatures than before. This extended period of higher temperatures also creates heat stress, which includes heat cramps, heat exhaustion, and heat stroke.

This is a health risk, and traveling to one of these countries can contribute to overtourism.

Due to increased temperatures, hotels that remodel or open in Europe are installing air conditioning. Something that wasn’t necessary many years ago.

What if you shifted where you went instead?

Instead of these popular summer spots, travelers seek out places further north or further south. Not only are these places cooler, they’re often less crowded and off the beaten path. Think Norway, Chile, New Zealand, Estonia, British Colombia, Northern Japan, Central Asia, and more. Getting up further in elevation is also a way to keep things cool. Maybe you fancy a mountain lodge somewhere more remote?

In the Southern Hemisphere, it’ll be winter. Traveling in shoulder or off-seasons means fewer crowds, comfortable temperatures, and often lower prices for accommodations. This could mean you could travel a little longer and slower.

Additionally, you’ll be contributing to local economies, especially in hospitality, who appreciate travelers during slower months.

Thinking about why we want to visit a place or country is one part of thinking more mindfully about travel. If you want to get deeper, here are some questions you can ask yourself:

-Why do you want to go?

-What inspired this trip?

-How will my visit impact locals and their resources?

If you’re thinking ahead to this summer and want a coolcation, consider these factors for a better travel experience for both you and the people the the communities you’ll be visiting.